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Monthly Archives: October 2010
Forrester Report: How Mature Is Your Mobile Strategy?
Thomas Husson, Senior Analyst at Forester with more than 10 years of experience in the mobile industry has posted some initial findings from a survey conducted by Forrester.
Here are a few excerpts from the survey:
To help consumer product strategists and executives answer this question and benchmark their mobile consumer strategy, Forrester fielded a Global Mobile Maturity Online Survey in Q3 2010. We interviewed more than 200 executives in charge of their company’s mobile strategy across the globe (40% in the US, 40% in Europe, and 20% in the rest of the world).
First, only a third of respondents said that they had had a mobile strategy in place for more than a year. Companies in this situation are from many different industries, but online players, media companies, and financial institutions are often more advanced. Forty-five percent of respondents are just waking up to the mobile opportunity and thinking about integrating mobile into their overall corporate strategy — just like they did a decade ago with the emerging online channel.
For the majority of respondents, mobile is mainly seen as a way to increase customer engagement, satisfaction, and loyalty. Mobile is less useful as a way to acquire customers and generate direct revenues — just 2% expect to generate more than $10 million in mobile revenues for 2010. While companies are assigning clear objectives to the emerging mobile platform, 23% of respondents still consider their primary objective with mobile to be to “test and learn.”
Consequently, the commitment to and resources for mobile are still limited. Responsibility for mobile consumer strategy varies greatly by organization. However, a quarter of respondents told us that top management executives were responsible for mobile strategy in their companies. While these senior execs do not necessarily need to own the mobile consumer strategy, they do need to be more involved to ensure that mobile gets the right level of funding. It is thus no surprise that some 46% of our survey respondents reported that one or fewer employees work full time for their company’s mobile efforts globally!
Webinar on Mobile Learning: A 21st Century Learner’s Perspective
Date: Thursday, October 28, 2010
Time: 1-2 pm EST / 10-11 am PST
Register here for FREE
Summary:
Join us for the 5th in a series of 1 hr FREE webinars concerning the emergence of Mobile Technologies and its game-changing effects on how we learn.
The Presentations:
“Mobile Learning: A 21st Century Student Perspective”
Travis Allen, the CEO of the iSchool Initiative will share with us how he uses his mobile learning devices (iPhone/iPad) in class every day and what the iSchool Initiative is doing to help create 21st century classrooms.
“Not Superman, but Clark Kent”
Sesh Kumar, Founder and CEO of Emantras, will present how mobile learning holds the potential to empower education today, by extending the learning environment so learners can learn truly anytime, anywhere, on-demand.
Mobl21 CEO publishes article on Mobile Learning
Check out this article written by Mobl21 CEO, Sesh Kumar and published by Learning Solutions Magazine, on the state of mobile learning across schools and universities in the US today.
BLACKBOARDS TO BLACKBERRIES:
Mobile Learning Buzzes Across Schools & Universities
As the bell rings, the teacher reminds students that podcasts of the lecture are available for download, and queries that come up during study review can be messaged to her number.
While educators today are grasping with new terms like “coursecasting” and “tweetup” the mobile generation has begun to flex opposing digits in ways implying evolution has taken another dramatic leap forward.
The benefits of utilizing technology to advance learning methods have been hashed, rehashed and largely swallowed. What is still being seen is how institutions adapt their pedagogies to deliver educational content in a way that exploits these technologies effectively.
Generation M: Students with Cellphones
Today’s students live in a world enveloped by the web. They read their news from online publications, publish their content on blogs, and share to-the-minute updates using Twitter.
And for the last few years they’ve been doing all this, on their phones.
In the 2009 Parent-Teen Cell Phone Survey, conducted by Princeton Survey Research Associates, 75% of 12-17-year-olds own cellphones (from 45% in 2004) .
With advances in technology, this decade has seen a leap in mobile content delivery, resulting in a new generation of mobile learners, distinct from the communities of “tethered” e-learning.
American students spend 7.5 hours a day absorbing and creating media – as much time as they spend in school. They multitask across screens to cram 11 hours of content into those 7.5 hours. And most of these activities are happening on smartphones equipped with audio, video, SMS, and mobile applications.
Read the full Article
Future proofing your mobile learning initiative
One of the greatest concerns in implementing any new technology is its capacity to endure. Who wants to invest thousands of dollars when a newer, better, cheaper solution may be right around the corner?
This constant concern to stay relevant in an era of ever-evolving mobile technologies often makes institutions hesitate when it comes to large-scale investments in mobile learning.
It’s hard for anyone to guarantee that the technology you invest in today will stay relevant in the future. But what you can do is take the following steps which will reduce the need to revamp all your mobile learning efforts with every technology advancement.
Device Proof: Today’s students use a variety of devices. Is it possible to find a learning solutions that works across all or at least most of them? By implementing a mobile learning initiative that works with different devices instead of just one, you can minimize your future losses in case of device modifications or change in device popularity.
Solution Proof: If your mobile learning solution is flexible enough to operate on a number of devices, chances are it will be suitable for any new devices that hit the market as well. This flexibility should ideally extend to both technologies and devices.
Mobl21 works on iPads, iPhones, and iPods, and will soon be available for Blackberrys and Android devices as well. Additionally, Mobl21 enables learners to also access content using a desktop widget. As a result a solution like Mobl21 is less likely to be outdated by changes in device popularity or the introduction of new technologies.
Content Proof: Mobile learning works well with smaller chunks of learning material in the form of reviewable lessons. The ideal pedagogy for mobile learning is a model of “Review-Refresh-Reinforce” style of education, which works with limited screen sizes and tablets computers.
Develop your learning material in forms that support this pedagogy, such as flashcards, study notes and quizzes, which will always be useful regardless of any technology changes. Since your content must be updated to stay relevant, be sure your mobile learning solution allows you to make small edits or rewrites without too much trouble.
Posted in Mobile Learning
Tagged evolving mobile technologies, mobile learning initiative, pedagogy
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New E-Rate rules designed to fund mobile pilot programs
In his article ‘New rules upgrade broadband for schools and libraries’, Larry Magid for Mercury News, covers the new rules for the E-Rate program approved by The Federal Communications Commission last week, to modernize broadband for schools and libraries.
Established by Congress in the Telecommunications Act of 1996, E-Rate taps into the Universal Service Fund, which is paid for by telecommunications subscribers to provide telecommunications and Internet access to schools and libraries.
According to the Telecompaper.com article, ‘FCC boosts broadband internet access for schools, libraries’, due to this project, over 97% of American schools and nearly all public libraries now have basic internet access. However, the FCC found that basic broadband connectivity is too slow to keep up with the innovative high-tech tools that are now essential for a world-class education.
Based on a recent FCC survey, 78 percent of E-Rate recipients say they need faster connections to meet the speed and capacity demands of their students, teachers, and library patrons. The FCC’s E-Rate Order now enables schools and libraries to access higher broadband speeds for lower prices by increasing their options for broadband providers and streamlining the application process. The FCC’s upgrades to E-Rate include ultra-fast fiber, school spots, learning on-the-go, and the 21st Century E-Rate Program.
Therefore as Magid states, instead of just providing broadband access to classrooms, the new E-Rate rules are designed to fund mobile pilot programs to enable students to access the Net from wherever they happen to be. The new E-Rate rules take note of the fact that schools are part of communities and, last week’s ruling made permanent an earlier provisional waiver that allows schools to offer community access to their bandwidth during non-school hours.
Posted in Mobile Learning
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